The annuity selling system can be a great way to earn large commissions for the person who is going to make money selling annuities. The reason the commission structure has to be so high is that over the long term there will be very few reasons to justify any kind of management fee. So in order for the company doing the annuity selling to make money, there needs to be a high charge for the initial product purchase. If you are in need of some tips on how to rock the annuity selling system then you need to follow this path as you go through the selling process.
These are some advanced annuity selling strategies and may not work for everyone, there are also annuity selling software products out there that will help you plan and project a clients future financial needs. At its core however, any good annuity selling system is just that, a system you can follow and adapt to a wide variety of potential clients to make sure they see the annuities pros and cons and eventually trust you enough to make the purchase.
The process essentially breaks down like this:
Intro
Motivation
Pain
Build Up
Close
Intro – This is where you are getting to know your client, whether through shared experiences, if they are a long time client of yours or even if this is the first time you are meeting you need to take some time to make sure they know for certain you have their best interest in mind. This can be hard to do, if they know how much the commission amounts are for annuities, but again, this is why you stick to the annuity selling system. So during the intro explain to them the general options they have, do not get into details of how you can help just yet. This is just a section to help you gain trust.
Motivation – This is where you discover THEIR motivation for coming in and talking to you about annuities in the first place, or their financial situation in general. So you get to know the “why” of why they came in, obviously they are not quite where they want to be, point out a few of the mistakes they have made, help them understand you have knowledge on why they are in the situation they are in.
Pain – This is where you get into the pain of not being where they want to be financially at this point in there lives, you need to pull things out, ask them why they didn’t make better choices financially, ask them what they plan to do about it and what they want to change. This is a very blunt part of the conversation where the trust you built in step one becomes critical.
Build up – This is where you talk about the annuity investments system itself, as a product and how it is going to change their lives completely. You want them to envision and verbalize their lives WITH financial stability. Get them to attach feelings to the goals, how will it feel to know you have a secure payment coming in each month? What will you do with the freedom that comes along with knowing your needs are met?
Close.
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